AL JAZEERA SPORT : BRANDING
While working on the other Al Jazeera Sport projects, we also created their new network branding that is finally available to view. Our strategy was to take sports and the athletes that play them and isolate these two elements, stripping things down to the bare essentials. The sports take place in a highly stylized setting, with athletes all in white and their surroundings incorporating a branded palette of white, orange and blue throughout. We shot the IDs at 1000fps as this allowed us to capture the various subtleties of each sport.
2007 Showreel
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adidas F50 TUNIT 2008
In-Store Video / Commercial -
Virtual Me
Online / Commercial -
adidas Euro2008
In-Store Video / Commercial -
Comedy Central : Frag Den Lippe
Show Package -
Comedy Central : Mundstuhl
Show Package -
adidas Techfit
Online / In-Store / Commercial -
adidas Stella McCartney
In-Store Video -
Al Jazeera Sport : Branding
2007 Network Redesign -
Audi TV
Online/Showroom Branding Package -
Al Jazeera Sport : Leagues
Promos / Commercials -
adidas Predator vs. F50
In-Store Video -
Al Jazeera Sport : Asian Games
Event Branding Package -
Discovery Atlas
Endtag -
adidas Coresports
In-Store Video -
adidas Impossible Team
In-Store Video -
Audi Endtag
Commercial Endtag -
adidas +F50 TUNIT
In-Store Video -
adidas +10
In-Store Video / Commercial -
adidas Impossible Field
In-Store Video -
MDR Christmas
Network ID's -
OLN Countdown
Show Open -
Bellagio
Jean-George's Las Vegas -
MDR Redesign
2004 Network Branding -
McDonald's Best Buy
Commercial Spot -
Cablevision IO
Commercial Spot -
Nike
In-Store Videos (Various) -
Heineken House-Party
Commercial Spot -
UPN Redesign
Network Branding Montage -
USA Kaleidoscope
Network ID's -
ABC World News
News Open / Package
2008/04/23
: PressWe recently completed an on-air redesign for Al Dawri & Al Kass Sport Channel in Qatar that unfortunately is still not up on our site. You can however read about it here: www.communicate.ae As things are very busy at the moment, we hope to update the site with a bunch of new work next month...but don't hold your breath ;)
2008/04/22
: Freelance Designer / AnimatorsWe're seeking super-talented freelance designer/animators to work on location at our Berlin office. Expert knowledge of After Effects, Photoshop, Illustrator a must. Knowledge of 3D a plus. Please send us an email to jobs[at]metaphrenie.com with links to samples of your work including a detailed description of your contribution to the projects.
2008/01/18
: Interns WantedIf you're a highly motivated individual with skillz and would like to do an internship either on the Design/Animation side or 3D division of our studio, please send us a link to your reel and a cv via email to jobs[at]metaphrenie.com
2008/01/16
: New WorkWe've finally had time to add some of the work from the past few months.


