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METAphrenie creates award-winning visual solutions for the global advertising, marketing, and broadcast industries.
Founded in 2004 with offices in Dubai and Los Angeles, the full-service design and production studio specializes in developing memorable design solutions that bring innovative concepts to life.
Seamlessly integrating the disciplines of design, animation and live-action direction, we partner with the world’s leading agencies, advertisers, and broadcasters to set brands in motion.
CONCEPT. A scribble on a napkin. A detailed creative brief. A working script. Agency storyboards. We've kicked off projects in all kinds of ways, but it always starts with an idea. Some clients come to us with what they want to produce. In other instances, our team will write treatments, scripts, or create storyboards to illustrate a concept.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.- Paul Rand
At our core we are a design studio. We produce things that move on screen. This can be applied in a nearly endless amount of executions but it all begins with design. We create style frames, storyboards, logos, typography and more - digitally, practically, whatever it takes. Design lays the path for concepts to come to life.
DIRECTION. Throughout our process, METAphrenie is lead by Creative Director Andrea Dionisio. A graduate of Parsons School of Design (New York), Andrea is an established live-action director in addition to being hands-on in the design and animation process. As Director, Andrea oversees all facets of projects.
BRANDING. We set brands in motion and one of our favorite things to do is help build visual identities. Working closely with our clients we create strategy, positioning, tag lines, brand stories, logos, engagement opportunities, style guides and more for brands. We also produce new ways to see brands in motion using their established design or identities.
ANIMATION. 3D. VFX. MOTION-CAPTURE. This is where it all comes together. Our talented team of artists are skilled in traditional and 2D animation, compositing, 3D modeling and animation, particle simulation, and visual effects. In addition, we have developed a technical pipeline for motion capture animation and built an extensive proprietary library of motion capture footage. Whatever the necessary execution - we put it in motion.
MUSIC. Our award-winning in-house composer and sound designer, Reiner Erlings, has worked with leading international brands such as Audi, Nike, TEDx and History Channel among others. Reiner is also a multi-instrumentalist and producer, and has collaborated with a wide range of musical artists.
Boutique Studio 12, Office 201&202
Dubai Studio City
P.O. Box 503045, Dubai
United Arab Emirates
T. +971 4 436-4020
F. +971 4 436-4019
Managing & Creative Director
T. +1 310 270-8955