AL JAZEERA SPORT : BRANDING

While working on the other Al Jazeera Sport projects, we also created their new network branding that is finally available to view. Our strategy was to take sports and the athletes that play them and isolate these two elements, stripping things down to the bare essentials. The sports take place in a highly stylized setting, with athletes all in white and their surroundings incorporating a branded palette of white, orange and blue throughout. We shot the IDs at 1000fps as this allowed us to capture the various subtleties of each sport.