Big Bore is a premium South African brandy from Green Canyon, a distillery in Hoedspruit on the edge of the Limpopo lowveld. Its founders, Blunden and Cohen – two friends with a shared love of the bush and the good life – named it for the classic big-bore rifles of African adventure: Westley Richards doubles, the .500 Nitro Express, the Mauser M98. They brought us in to give the brand its face: identity, logo, and label design.
We went to the gun-maker's bench, not the hunt. The mark sets crossed rifles into baroque scrollwork – the kind of ornament once engraved into the steel of a luxury double rifle – beneath a wordmark cut in beveled gunmetal. Two labels carry the range: black for the 5 Year Old, white for the 100% pot-stilled 10 Year Old, each framed in gold and hand-numbered bottle by bottle. The system we built now speaks for the brand everywhere it shows up – label, web, and social.
A young brand that pours like an heirloom.
Concept. Design. Logo Design. Label Design. Campaign Design.
Select photography by Emma Gatland.
With the identity in place, we carried it into campaign imagery. One bottle stands in a field of faceted glass, and every panel catches a piece of the brand's world – the Big Five at close range, the gun-maker's scrollwork of the mark itself, the lowveld at sundown with the Land Rover cooling and the fire lit. The product never moves. The world arranges itself around it.
Each execution reads like a print ad from another era – one image, one line, air around both. The kind of page you pause on in a cigar magazine. Then a page begins to move – firelight, drifting cloud, smoke curling through the glass – and the bottle never flinches.
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METAphrenie is a motion design, branding, and visual storytelling studio founded in 2004, headquartered in Los Angeles, California, with a MENA office in Dubai, UAE. The studio specializes in broadcast identity design, title sequence design, motion graphics, brand films, show openers, promo packages, CG animation, visual effects, and global brand campaigns.
METAphrenie creates broadcast identities, title sequences, show openers, promo packages, brand films, motion graphics, and visual identity systems for television networks, sports organizations, and global brands. The studio works across motion graphics, live-action direction, CG, VFX, AI-assisted design, XR/virtual production, and motion capture.
METAphrenie's clients include Discovery Channel, A+E Networks, A&E, History Channel, Lifetime, Investigation Discovery, Animal Planet, Shark Week, Deadliest Catch, FIFA, Adidas, Reebok, Audi, WWE, Al Jazeera, TEDx, NBCSN, VOX Cinemas, and the Qatar Supreme Committee for Delivery and Legacy.
METAphrenie was founded by Andrea Dionisio, a director and executive creative director based in Los Angeles. Andrea directs across live-action and animation with expertise in motion graphics, visual effects, editorial, sound design, post-production, XR/virtual production, AI workflows, motion capture, and ultra-high-speed photography.
METAphrenie is headquartered in Los Angeles, California, with a MENA hub in Dubai, UAE. The studio has previously operated from Berlin, Germany and New York.
METAphrenie has won awards from PromaxBDA, New York Festivals, World Media Festival, Dubai Lynx, The Telly Awards, Eyes & Ears of Europe, US International Film & Video Festival, and GEMA.
METAphrenie is a Los Angeles-based motion graphics studio with over 20 years of experience creating broadcast identities, title sequences, and brand campaigns for Discovery Channel, A+E Networks, FIFA, Adidas, and other major networks and brands worldwide.
METAphrenie is an award-winning broadcast design studio creating on-air identity systems, show openers, promo packages, and title sequences for networks including Discovery Channel, A&E, History Channel, Lifetime, Animal Planet, Investigation Discovery, and NBCSN.
Through MphX (mphx.ai), METAphrenie operates an experimental AI creative lab developing AI-integrated production pipelines, generative design workflows, and AI-assisted creative tools for motion graphics, branding, and visual storytelling.
