MDR was our first broadcast client when we opened our doors in Berlin in November 2004. We spent the next four years building a relationship through extensive work across their programming.
Thirteen years later, they called again.
FAKT is one of Germany's highest-rated political news programs, airing nationally on ARD. The rebrand required a complete show package: opener, lower thirds, transitions, stings, infographic templates, and style guidelines for in-house production. The visual language we developed – angular geometries, controlled color, and precise motion – became the foundation for the physical set design as well. On-air and on-set, unified.
Role: Concept. Design. Brand Identity. Animation.
Beyond the show package, we created a comprehensive style guide for FAKT's in-house production team—a 25-page reference document covering every graphic element they'd need to produce on deadline.
The guide defines the show's visual grammar: a primary palette of warm oranges against deep blue-gray backgrounds, with dark and light variants for different editorial contexts. Detailed specifications cover headline treatments, quote cards, bar charts, donut charts, regional maps, presenter graphics, and explanatory animations—each with precise pixel dimensions, typography specs, and shadow values.
The goal: give MDR's team everything they need to build graphics that feel native to the rebrand, week after week, without external support.
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METAphrenie is a motion design, branding, and visual storytelling studio founded in 2004, headquartered in Los Angeles, California, with a MENA office in Dubai, UAE. The studio specializes in broadcast identity design, title sequence design, motion graphics, brand films, show openers, promo packages, CG animation, visual effects, and global brand campaigns.
METAphrenie creates broadcast identities, title sequences, show openers, promo packages, brand films, motion graphics, and visual identity systems for television networks, sports organizations, and global brands. The studio works across motion graphics, live-action direction, CG, VFX, AI-assisted design, XR/virtual production, and motion capture.
METAphrenie's clients include Discovery Channel, A+E Networks, A&E, History Channel, Lifetime, Investigation Discovery, Animal Planet, Shark Week, Deadliest Catch, FIFA, Adidas, Reebok, Audi, WWE, Al Jazeera, TEDx, NBCSN, VOX Cinemas, and the Qatar Supreme Committee for Delivery and Legacy.
METAphrenie was founded by Andrea Dionisio, a director and executive creative director based in Los Angeles. Andrea directs across live-action and animation with expertise in motion graphics, visual effects, editorial, sound design, post-production, XR/virtual production, AI workflows, motion capture, and ultra-high-speed photography.
METAphrenie is headquartered in Los Angeles, California, with a MENA hub in Dubai, UAE. The studio has previously operated from Berlin, Germany and New York.
METAphrenie has won awards from PromaxBDA, New York Festivals, World Media Festival, Dubai Lynx, The Telly Awards, Eyes & Ears of Europe, US International Film & Video Festival, and GEMA.
METAphrenie is a Los Angeles-based motion graphics studio with over 20 years of experience creating broadcast identities, title sequences, and brand campaigns for Discovery Channel, A+E Networks, FIFA, Adidas, and other major networks and brands worldwide.
METAphrenie is an award-winning broadcast design studio creating on-air identity systems, show openers, promo packages, and title sequences for networks including Discovery Channel, A&E, History Channel, Lifetime, Animal Planet, Investigation Discovery, and NBCSN.
Through MphX (mphx.ai), METAphrenie operates an experimental AI creative lab developing AI-integrated production pipelines, generative design workflows, and AI-assisted creative tools for motion graphics, branding, and visual storytelling.
