History

Knightfall

Branding

Branding a crusade.

History Channel brought us on to develop the visual identity for Knightfall – their epic drama series following the fall of the Knights Templar. We designed the official logo, created a custom two-weight typeface called Templar Gothic for use across all show graphics, produced the series teaser, and developed the trailer graphics package. The result: a cohesive visual language that carried the show from first announcement through two seasons on air.

Role: Concept. Design. Typeface Design. Logo Design. Animation.

Building the Templar Brand

The Project

Knightfall premiered as History Channel's marquee drama – an epic series chronicling the final days of the Knights Templar, executive produced by Jeremy Renner. We were brought on to establish the show's visual identity from the ground up: logo, typography, teaser, and trailer graphics.

The Logo

Arriving at the final logo was a laborious process – we pitched hundreds of designs through multiple approval layers before landing on the mark that would represent the series. The result integrates a Templar cross into the letterforms, with the vertical stroke of the "K" and the crossbar of the "T" forming the iconic red cross that defined the order.

Templar Gothic

Beyond the logo, we developed a custom typeface for the show: Templar Gothic. A two-weight family (regular and bold) designed for use in all caps with extended tracking, it strikes a balance between historical weight and modern readability – monumental without resorting to blackletter clichés. The font was used across all character titles, promo graphics, and series materials.

The Teaser

The series teaser – which debuted months ahead of the premiere – established the tone: dark, cinematic, foreboding. It built anticipation for a show that would blend medieval history with grail mythology.

Trailer Graphics

For the trailer package, we developed a visual concept rooted in the Templar oath. A CG silver cross, engraved with the Latin oath sworn by every knight, becomes the canvas for the show's central tension – as blood slowly oozes across the surface, pooling in the carved letterforms, eventually consuming the cross entirely.

Beyond Broadcast

The identity system extended well beyond on-air into a recognizable look across Instagram and Facebook. The logo and graphics also translated to live activations, including a large-scale castle installation at San Diego Comic-Con that brought the Knightfall world to life for fans.

The Result

A complete visual identity system – logo, custom typeface, teaser, trailer graphics, social templates, and event branding – that gave Knightfall a distinctive presence from its first announcement through its two-season run.

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