We developed promo graphics for Discovery's Moonshiners new season launch. The design approach centers on a glowing typographic treatment that evokes the warmth of a still fire against the shadowy backwoods environment where the show takes place. The package includes a range of graphic elements as well as custom layouts for social media – each maintaining visual consistency while the animated elements draw viewers into the clandestine world of American moonshining.
Role: Concept. Design. Animation.