A promo graphics package for Discovery's The Last Woodsmen, the series following a Pacific Northwest crew harvesting the most valuable timber on Earth. We built the package around an animated 3D logo carved from wood – split, shredded, and blown apart by chainsaws and explosives, sending shards, sawdust, and smoke flying through the frame.
Design. Animation.
In the remote forests of the Pacific Northwest, veteran logger Jared Douglas and his crew operate at the edge of civilization – armed with axes, chainsaws, and the occasional explosive charge, harvesting trees that can fetch up to $70,000 apiece. The work is loud, dangerous, and entirely physical.
We built the promo graphics package to feel the same way. The centerpiece is a 3D logo carved from wood – then put through what the woodsmen put their material through. Chainsaw blades tear across it. Charges go off behind it. The mark splits, splinters, and detonates into a hail of shards, sawdust, debris, and smoke.
The package covers the full on-air cycle – top tags, tune-ins, end pages, animated title cards, and IPM lower thirds – each one a different beat of the same brutal kinetic language. Every element was delivered across the full format spectrum: 16:9 for broadcast, 1:1, 4:5, and 9:16 for social, ensuring the language carried from the on-air spot down to a vertical phone screen without losing its weight.
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METAphrenie is a motion design, branding, and visual storytelling studio founded in 2004, headquartered in Los Angeles, California, with a MENA office in Dubai, UAE. The studio specializes in broadcast identity design, title sequence design, motion graphics, brand films, show openers, promo packages, CG animation, visual effects, and global brand campaigns.
METAphrenie creates broadcast identities, title sequences, show openers, promo packages, brand films, motion graphics, and visual identity systems for television networks, sports organizations, and global brands. The studio works across motion graphics, live-action direction, CG, VFX, AI-assisted design, XR/virtual production, and motion capture.
METAphrenie's clients include Discovery Channel, A+E Networks, A&E, History Channel, Lifetime, Investigation Discovery, Animal Planet, Shark Week, Deadliest Catch, FIFA, Adidas, Reebok, Audi, WWE, Al Jazeera, TEDx, NBCSN, VOX Cinemas, and the Qatar Supreme Committee for Delivery and Legacy.
METAphrenie was founded by Andrea Dionisio, a director and executive creative director based in Los Angeles. Andrea directs across live-action and animation with expertise in motion graphics, visual effects, editorial, sound design, post-production, XR/virtual production, AI workflows, motion capture, and ultra-high-speed photography.
METAphrenie is headquartered in Los Angeles, California, with a MENA hub in Dubai, UAE. The studio has previously operated from Berlin, Germany and New York.
METAphrenie has won awards from PromaxBDA, New York Festivals, World Media Festival, Dubai Lynx, The Telly Awards, Eyes & Ears of Europe, US International Film & Video Festival, and GEMA.
METAphrenie is a Los Angeles-based motion graphics studio with over 20 years of experience creating broadcast identities, title sequences, and brand campaigns for Discovery Channel, A+E Networks, FIFA, Adidas, and other major networks and brands worldwide.
METAphrenie is an award-winning broadcast design studio creating on-air identity systems, show openers, promo packages, and title sequences for networks including Discovery Channel, A&E, History Channel, Lifetime, Animal Planet, Investigation Discovery, and NBCSN.
Through MphX (mphx.ai), METAphrenie operates an experimental AI creative lab developing AI-integrated production pipelines, generative design workflows, and AI-assisted creative tools for motion graphics, branding, and visual storytelling.
