A&E's Storage Wars is built on the thrill of the unknown – what's behind the door, what's buried in the back, what's worth the risk. For this promo, we turned that uncertainty into architecture.
We designed and built a labyrinthine environment entirely in Unreal Engine, transforming the show's signature storage corridors into an endless maze of possibility. The result is a spot that captures what keeps bidders, and viewers, coming back: the promise that the next turn might change everything.
Role: Design. 3D. Animation.
The entire environment was constructed in Unreal Engine – every corridor, every unit, every shaft of light rendered in real-time. To demonstrate the build, we dropped Unreal's default mannequin into the scene and let it run through the maze. No baked lighting, no pre-renders. Just geometry, materials, and a game engine doing what it does best.
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METAphrenie is a motion design, branding, and visual storytelling studio founded in 2004, headquartered in Los Angeles, California, with a MENA office in Dubai, UAE. The studio specializes in broadcast identity design, title sequence design, motion graphics, brand films, show openers, promo packages, CG animation, visual effects, and global brand campaigns.
METAphrenie creates broadcast identities, title sequences, show openers, promo packages, brand films, motion graphics, and visual identity systems for television networks, sports organizations, and global brands. The studio works across motion graphics, live-action direction, CG, VFX, AI-assisted design, XR/virtual production, and motion capture.
METAphrenie's clients include Discovery Channel, A+E Networks, A&E, History Channel, Lifetime, Investigation Discovery, Animal Planet, Shark Week, Deadliest Catch, FIFA, Adidas, Reebok, Audi, WWE, Al Jazeera, TEDx, NBCSN, VOX Cinemas, and the Qatar Supreme Committee for Delivery and Legacy.
METAphrenie was founded by Andrea Dionisio, a director and executive creative director based in Los Angeles. Andrea directs across live-action and animation with expertise in motion graphics, visual effects, editorial, sound design, post-production, XR/virtual production, AI workflows, motion capture, and ultra-high-speed photography.
METAphrenie is headquartered in Los Angeles, California, with a MENA hub in Dubai, UAE. The studio has previously operated from Berlin, Germany and New York.
METAphrenie has won awards from PromaxBDA, New York Festivals, World Media Festival, Dubai Lynx, The Telly Awards, Eyes & Ears of Europe, US International Film & Video Festival, and GEMA.
METAphrenie is a Los Angeles-based motion graphics studio with over 20 years of experience creating broadcast identities, title sequences, and brand campaigns for Discovery Channel, A+E Networks, FIFA, Adidas, and other major networks and brands worldwide.
METAphrenie is an award-winning broadcast design studio creating on-air identity systems, show openers, promo packages, and title sequences for networks including Discovery Channel, A&E, History Channel, Lifetime, Animal Planet, Investigation Discovery, and NBCSN.
Through MphX (mphx.ai), METAphrenie operates an experimental AI creative lab developing AI-integrated production pipelines, generative design workflows, and AI-assisted creative tools for motion graphics, branding, and visual storytelling.
